size? Summer 2012 Apparel Lookbook

size? present their second official lookbook focusing on their new ‘in-house’ range of size? branded clothing, taking the studio route with contrasting green and red back drops.

size? have created a range of basics, from simple tees through to headwear and outerwear. As with previous size? collections, colour blocking is a central theme in the range, which references retro sports and outdoor wear and touches on the sorts of styles we’re used to seeing from Scandinavian names like Norse Projects and Wood Wood, albeit with a considerably lower price tag.

It all seems very safe to me, and along with a little trend jumping, there’s not a huge amount here that will pull people towards the size? brand. The ringer and striped Pinball longsleeve tees are the pieces which work best for me, both of which I’d happily rock and are well presented in the looks below, but the range is let down by things like the Lloyds chino and Spinks crewneck, which are in danger of being a little too ‘general bloke’. Nonetheless, size? are providing decent quality price point clothing, and there will always be a market for that.

Check the full range out below, and look for pieces in size? stores and online now.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • jcmcmxci

    nice staple pieces, colour choice is nice too. not bad.

  • joshua

    Size is owned by JD Sports, who also own Mckenzie / Asos etc. For that reason I can’t really fuck with what they’re doing, I’d rather buy into an independent brand owned by people who are passionate about the product, not a boardroom of suits who are just trying too copy what’s on trend & make bank.

  • boba

    Streetwear Dave should be well catered for

  • M1234

    Really like these.

    @JOSHUA, Since when do JD Sports own ASOS?

  • JB

    JD Sports do not own ASOS.

  • Geoff

    Someone’s confused….ASOS owns Crooked Tongues.

    But it’s true JD and their parent Pentland own a massive amount of brands: JD Sports also owns Canterbury and Duffer of St. George. The Pentland Group (parent Co of JD Sports) owns boxfresh, Berghaus, OneTrueSaxon and 90% of Ellesse plus major shares in other related high street crap like Gio-goi

  • cal

    A very solid collection regardless. this to me is just very “size” as to put it. Solid colours, up to date cuts. Easy to dress with and nothing out of the ordinary.