size? present their second official lookbook focusing on their new ‘in-house’ range of size? branded clothing, taking the studio route with contrasting green and red back drops.
size? have created a range of basics, from simple tees through to headwear and outerwear. As with previous size? collections, colour blocking is a central theme in the range, which references retro sports and outdoor wear and touches on the sorts of styles we’re used to seeing from Scandinavian names like Norse Projects and Wood Wood, albeit with a considerably lower price tag.
It all seems very safe to me, and along with a little trend jumping, there’s not a huge amount here that will pull people towards the size? brand. The ringer and striped Pinball longsleeve tees are the pieces which work best for me, both of which I’d happily rock and are well presented in the looks below, but the range is let down by things like the Lloyds chino and Spinks crewneck, which are in danger of being a little too ‘general bloke’. Nonetheless, size? are providing decent quality price point clothing, and there will always be a market for that.
Check the full range out below, and look for pieces in size? stores and online now.