The Hundreds Fall 2012 Lookbook

The Hundreds deliver the lookbook images in support of their upcoming Fall collection inspired by the end of days. The year being 2012, The Hundreds have throughout this year used the Mayan calendar and it’s prediction of the end of the world as a central theme.

As usual, this lookbook focuses on the cut n sew portion of the line, with the addition of headwear and footwear alongside. It has nods to Cormac McCarthy’s The Road as three men make their way across seemingly baron landscapes with the assistance of a taxidermy wolf and other animals. The collection’s theme is presented in darker, earthier colours, washed fabrics and distressed edges, but also less obviously in things like the custom ‘Digi Error’ Camo, playing with the idea of digital unraveling, and the other uses of camo and military stylings, as chaos takes over and the military must step in.

Each of the pieces are named with a lyric from the Talking Heads song ‘Nothing But Flowers‘, which also has a post-apocalyptic theme. Look beyond the basics and there’s a lot to see here – The Hundreds have paid a great deal of attention to every detail in this conceptual Fall range. View it below and look out for a closer look when the collection drops at UK stockists later this month.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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