As the momentum for adizero Primeknit grows, we are able to give you a global exclusive of the official promotional video.
Taking a behind-the-scenes / making-of angle, the video shows some of the mysterious process behind making a pair of adizero Primeknit running shoes. Obviously, it doesn’t show exactly everything and doesn’t really explain anything, but like all good magicians, adidas aren’t completely giving away how they do their magic.
The video features some incredible shots of near clinical factory equipment, juxtaposed with the old adidas sneakers of the factory workers and the retro boom box. It’s always fascinating to see the process behind manufacturing a pair of shoes and often hard to imagine, especially with this new woven technology. There’s something truly enticing about this video, the machines in use and the process involved.
Enjoy the video and for further information on adizero Primeknit check out our original post.