Funkyst Summer 2012 Collection

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Coventry based bike-orientated brand Funkyst treat us to some new visuals to accompany their Spring/Summer 2012 collection, featuring a selection of headwear, graphic tees and a 3/4 length raglan tee.

This is the brand’s first full collection, and I have to say I’m incredibly impressed. The collection has a clear ‘cyclist’ theme running throughout, with the overlapping bike logo appearing on headwear patches, worked into the t-shirt illustrations and appearing near the hem of some of the tees. In addition to this, T-shirts come with a purely aesthetic contrasting button stitched on the back of the neckline – something we’ve seen in their past designs, and so it’s pleasing to see a strong sense of continuity.

The video sees greyscale shots of riders traversing through Coventry, accompanied by the Clams Casino beat Motivation. Whilst being slightly over-edited, it does show the commitment to being a brand firmly inspired by cycling – similar in both thought and execution to Rascals, a brand we’re very fond of.

My favourite piece from this collection is the yellow/brown 5 panel with the woven logo patch – an interesting use of colour and perhaps one that can perk up the recent flow of monochromatic designs we’ve seen from British brands. The whole collection is now available in-store at Hannigans Coventry and on from Funkyst.

Photography/Video by Matt Lewis & Joe Marshall

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Jonathon Bartlett

Jonathon is a freelance writer specialising in fashion and music journalism, having worked for the likes of MOO, Monocle, Light & Heavy and Versus Magazine.

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Comments

  • M1234

    Really nice clean designs.

  • Tom

    oh dear

  • garry

    whats up tom? designs are big!

  • http://420mansion.tumblr.com 420mansion

    I thought all that fixie hype had died now?