Coventry based bike-orientated brand Funkyst treat us to some new visuals to accompany their Spring/Summer 2012 collection, featuring a selection of headwear, graphic tees and a 3/4 length raglan tee.
This is the brand’s first full collection, and I have to say I’m incredibly impressed. The collection has a clear ‘cyclist’ theme running throughout, with the overlapping bike logo appearing on headwear patches, worked into the t-shirt illustrations and appearing near the hem of some of the tees. In addition to this, T-shirts come with a purely aesthetic contrasting button stitched on the back of the neckline – something we’ve seen in their past designs, and so it’s pleasing to see a strong sense of continuity.
The video sees greyscale shots of riders traversing through Coventry, accompanied by the Clams Casino beat Motivation. Whilst being slightly over-edited, it does show the commitment to being a brand firmly inspired by cycling – similar in both thought and execution to Rascals, a brand we’re very fond of.
My favourite piece from this collection is the yellow/brown 5 panel with the woven logo patch – an interesting use of colour and perhaps one that can perk up the recent flow of monochromatic designs we’ve seen from British brands. The whole collection is now available in-store at Hannigans Coventry and on from Funkyst.
Photography/Video by Matt Lewis & Joe Marshall