Today we introduce new London brand Born Ready to the pages of The Daily Street. Starting small with a three T-shirt drop, Born Ready look to make their mark with three individual styles.

Born Ready is the work of London based photographer Ihsan Kemal, himself a longtime follower of fashion and streetwear, bringing together his personal interest to form the brand. The debut collection’s mix of styles reflects the brands roots – a combination of different methods of self-expression, be that photography, art, tattoos, music and more.

The first of three designs is a CMYK screen-print of a photo of Rosy Cherrington by Stuart Mitchell, printed large on a soft white cotton tee. The second, titled Protection, explores tattoo inspirations with a re-interpretation of the Hamsa amulet in a really nice illustration. Finally, a simple white logo T-shirt completes the T-shirt range, but stickers and branded lighters are also available.

Each design is well-executed and provides part a nice range of pieces for different tastes, so we’ve high hopes for what’s still to come. Check them all out in more detail and make a purchase now at Born Ready.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.