Lazy Oaf present their Autumn/Winter 2012 Men’s collection with this lookbook shot by Masha Mel.

As always with Lazy Oaf, their main strength lies in their pattern print t-shirts as well as their accessories. This collection sees some awesome print tees such as the playing cards design above. The beanies are becoming more and more of a staple item and this collection sees them in great form. Panelled sweatshirts make a heavy feature in this collection and a welcome one.

Being a Winter collection, we see Lazy Oaf dip their toes into outerwear once more, and I’m hoping the brand work up the courage to delve further into this territory as the few glimpses we’ve had over the past few years have shown great promise. The weathered parka jacket displayed in this lookbook has been in previous collections and makes a very welcome return. It’s one of those items where the Lazy Oaf aesthetic just works so naturally with it.

Another strong collection that features a wealth of reputable pieces, a few not so much to our taste and a few absolute gems (the parka included). The collection launches on Tuesday evening, 14th August at the Lazy Oaf store on Fouberts Place, Carnaby.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.