Nike launch online Air Force 1 anthology “1thology”

Nike have created a Facebook app that operates as a user generated anthology of Air Force 1’s, with the aim to re-release the most popular pair.

As it’s the 30th anniversary of possibly the most iconic piece of footwear ever made, this seems like a pretty cool way to celebrate it. The idea is pretty simple, you build up your collection in the app in two parts; your actual collection and your dream collection. Nike then uses this information to display the most popular Air Force 1’s of “all time”. Once they have established the winner of this popularity contest, they “could” re-release them in 2013. We’re guessing that the word “could” has been included to leave a loop-hole for the likes of Supreme collabs where Nike can’t re-issue them.

With this in mind, people need to really up their game with selecting their personal favourites. Currently the leaderboard is dominated by releases from 2012. 2008 at a push. This is an oportunity to get a dead-for-decades pair of Air Force 1’s re-issued. Thankfully there is one pair from 1993 making an appearance. It’s also a good opportunity to have a perv at some serious collector’s collections, including DJ Clark Kent and his 692 pairs of Air Force 1’s alone.

Head over to Facebook to get involved and show off what’s in your collection as well as your all-time wants. You can check out some screenshots of the app below.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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