London’s TOOMUCH release their Summer collection of tees and headwear today, and there is plenty to keep fans happy, and no doubt interest a few others. In support, the brand have produced a lookbook, shot by Matthew Benson in South East London.
Shot on 35mm disposable film, with Ben Palmer modeling, TOOMUCH chose an impressive looking abandoned building for the setting of this season’s shoot. Six T-shirt designs and two caps make up the collection, with the tees a mix of large text prints, more detailed graphics and some small front/large back-prints in the usual monochromatic colour schemes, with just a slight splash of red present. The two caps are a six-panel construction, coming in khaki and navy canvas, with leather patch detailing on the front and adjustable leather strap at the back – both very well executed.
You can find the new collection from TOOMUCH at select retailers today, August 1st, including Art In Transit, Donuts, Flatspot, Natterjacks, Open Lifestyle and Urban Industry, you can also find it online at TOOMUCH from 5pm tonight. The lookbook continues below.