TooMuch Summer 2012 Lookbook

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London’s TOOMUCH release their Summer collection of tees and headwear today, and there is plenty to keep fans happy, and no doubt interest a few others. In support, the brand have produced a lookbook, shot by Matthew Benson in South East London.

Shot on 35mm disposable film, with Ben Palmer modeling, TOOMUCH chose an impressive looking abandoned building for the setting of this season’s shoot. Six T-shirt designs and two caps make up the collection, with the tees a mix of large text prints, more detailed graphics and some small front/large back-prints in the usual monochromatic colour schemes, with just a slight splash of red present. The two caps are a six-panel construction, coming in khaki and navy canvas, with leather patch detailing on the front and adjustable leather strap at the back – both very well executed.

You can find the new collection from TOOMUCH at select retailers today, August 1st, including Art In Transit, Donuts, Flatspot, Natterjacks, Open Lifestyle and Urban Industry, you can also find it online at TOOMUCH from 5pm tonight. The lookbook continues below.

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • CATFISH BILLY

    don

  • the talk

    okay these fonts re been over used……. does any design there own fonts/graphics isnt that the point of a brand to create.

  • whistle

    not feeling the photography or the designs..

  • Scott

    Feeling both photography and designs. Picked up one of the tees from Urban on release day. Top notch!

  • dannyweed

    sick photoshoot!