Edwin Fall/Winter 2012 Video “W.F.W.H.F.”


Continuing their series of short films, Edwin have created this “W.F.W.H.F.” film to showcase some of their Fall/Winter 2012 collection.

Shot in the Peak District, right here in good old Blighty, the film showcases the Fall / Winter 2012 staples from Edwin, modelled by friends and family of the brand. Riding on customised vintage BMW motorcycles, the crew make their way through some truly stunning scenery with the help of a 1974 BMW 1502 as a back up vehicle. The story is meant to reflect the solid build quality of the clothing and the its classic styling, reflected in these motorcycles and the adventure as a whole.

OG biking seems to be a big influence on Edwin in their design at the moment and goes hand in hand with their brand image. It’s nice to see a brand doing the lookbook video, but with much more focus on the activity rather than the clothing. The Peak District couldn’t look much more epic than this, especially towards the end of the video when the light dims and the fog sets in.

Check out the video below.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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