This week Swindon’s KNOWN make their debut. Crafting simple and straight-forward streetwear, KNOWN’s line of tees, crewneck sweatshirts and snapback caps is a strong combo of clean graphics, typography and illustration.
KNOWN make no secret of the influence and inspiration of their peers – those who are ‘known’ for the streetwear legacy they created. It’s something the brand might not want to stick too closely too though, as some of the simple box logos and the cartoon style illustrations could be considered quite similar to other brands, but nonetheless the collection as a whole offers plenty to be desired.
The clean graphic and type work that features on the ‘All Day’, ‘Nation’ and ‘Wordwide’ tees are what makes this count – there’s not enough in the box logos and too much in some of the MAD cartoons for me. It’s good to see how well prints and materials have been used throughout though, with each print crisp and well-executed, and the T-shirt and crewneck bodies looking great. It helps when it’s all presented well too, with clean photography and a functional website.
There’s lots of room to grow here, but KNOWN have started well. Check out the collection below and make your purchases through KNOWN Worldwide now.