Introducing: Muttonhead


Toronto brand Muttonhead is finally making it’s way to our shores. Here we look at the collection in this AW12 lookbook.

We first discovered Muttonhead at the (capsule) Berlin tradeshow last year and have been patiently waiting for the UK stores to pick it up so we can show you guys it. Based in Toronto, the folk behind Muttonhead believe strongly in sustainability and therefore use only local manufacturing in Toronto so that they can keep a close eye on the quality and processes going into making each garment. Using natural and sustainable fabrics, Muttonhead aim to create garments that last season after season, while also being ethically responsible.

This collection uses recycled hemp, organic cotton and wool in a muted palette of greys, blues and browns. A lot of the styles are based on military designs, most noticeable in the shirting and jackets, however the materials present the designs in a very comfortable yet formal manor. The garments are all pretty heavyweight, which makes them apt for the colder months (although we don’t get it as cold as Canada).

Muttonhead present themselves as a unisex brand, as you can see in this playful and slightly freaky lookbook, and therefore styles don’t differ between sexes. The collection also features a few woollen 5 panels, but these unfortunately aren’t displayed in the lookbook.

Expect to see Muttonhead starting to make it into store in the UK as of this collection, with a full list of stockists available on the Muttonhead website.

Muttonhead-AW12-Lookbook-01 Muttonhead-AW12-Lookbook-02 Muttonhead-AW12-Lookbook-03 Muttonhead-AW12-Lookbook-04 Muttonhead-AW12-Lookbook-05 Muttonhead-AW12-Lookbook-06 Muttonhead-AW12-Lookbook-07 Muttonhead-AW12-Lookbook-08 Muttonhead-AW12-Lookbook-09 Muttonhead-AW12-Lookbook-11 Muttonhead-AW12-Lookbook-12

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post


  • D-Money

    The Wicker Man?