Spotlight: Edwin Fall/Winter 2012 collection


Edwin are on fire right now, so we picked out some of our favourite pieces and looks from the current Fall/Winter 2012 collection to showcase them in our latest Spotlight feature.

Edwin are best known for their superb denim, but we love them also for their work outside the realms of denim trousers and it was this that we wanted to highlight in this Spotlight. Take for example the striking characteristics of the Blanket Japanese Denim suit, the unique camo on the stone washed HQ06 jacket or the Lavenham collaboration.

Keeping things local, we shot the clothes in some of our favourite spots surrounding the Edwin flagship store in Shoreditch, including top coffee joint FIX126 on Curtain Road. There’s no point us rambling on too much about this shoot – we’ll let the images and clothing do the talking. Make sure you swing by the Edwin store on Charlotte Road when you are next in East London to check out the clothes (and store) for yourself.

Photography: James Clothier
Styling: Alex Powis & James Clothier
Model: James

Edwin-AW12-Collection-by-The-Daily-Street-13 Edwin-AW12-Collection-by-The-Daily-Street-01 Edwin-AW12-Collection-by-The-Daily-Street-14 Edwin-AW12-Collection-by-The-Daily-Street-08 Edwin-AW12-Collection-by-The-Daily-Street-05 Edwin-AW12-Collection-by-The-Daily-Street-07 Edwin-AW12-Collection-by-The-Daily-Street-16 Edwin-AW12-Collection-by-The-Daily-Street-12 Edwin-AW12-Collection-by-The-Daily-Street-09 Edwin-AW12-Collection-by-The-Daily-Street-10

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • M1234

    So nice

  • jcmcmxci

    i know its camo, but that jacket is nice!

  • Jera

    Fantastic shoot. Really like the first jacket!

  • LG

    Great execution James & Alex

  • Ian

    looks top, what is the baker and trousers by Edwin? and are they available to buy now/where?

  • a

    Proof that you can do stuff that’s been done a thousand times before, but if you do it well. People will pay attention