adidas launch 2012 Holiday campaign with Snoop Lion as ‘Ebenezer Snoop’

adidas have launched their seasonal advertising campaign, featuring Snoop Lion as ‘Ebenezer Snoop’ alongside David Beckham, Mark Gonzales and Stan Smith.

Let’s face it, the idea of Snoop as Scrooge is enough of a selling point as it is, but just incase that hasn’t wet your appetite enough, adidas have crammed a few extra sporting and music celebs in there and then got legendary illustrator J.J. Sedelmaier (Beavis and Butt-Head) to animate the whole video. The campaign includes a short viral video that sees Snoop re-enact the classic tale, as well as a Facebook app where you can work out if you too are a Scrooge.

It’s a must watch. Check out the video campaign below and head over to Facebook to have a go on the app.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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