Goodhood AW12 Mens Lookbook “My Country”


Hoxton’s favourite boutique Goodhood present their Autumn/Winter 2012 Men’s stock in this moody lookbook titled “My Country”.

There’s no explanation behind the title of this lookbook, not that Goodhood often explain their creative actions or ever need to. It’s a dark and moody lookbook that features a wealth of black and dark Autumnal colours set against a grainy black studio backdrop. The way the photographer has approached this give the shots an oil painting quality, which is emphasised by both the styling and the models’ actions.

It seems like Goodhood have really perfected their “less is more” approach to lookbooks with this one, and all though it lacks their usual humorous twist, it will be hard to beat. Perhaps they save their funnier side for the warmer months, preferring to look Winter in the face with a somber acceptance?

Featuring some of the stores staple brands, the lookbook includes the likes of Junya Watanabe MAN, Carhartt, Norse Projects, Maiden Noir, Paul Smith, Universal Works and Neighbourhood to name a few. Exceptional clothing presented in true style and shot with perfection, as we have come to expect from the Goodhood camp.

All product on display are available now online and in-store from Goodhood.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Joseph

    sick lookbook, clothes are brilliant but at £300 a shirt…