To celebrate the tenth anniversary of Urban Industry, Stüssy have teamed up with the store and illustrator Mark Ward to create this commemorative t-shirt.
For the UK streetwear scene, this is a pretty big deal. Urban Industry and Stüssy are two of the largest names in this scene, so it’s nice to see them coming together like this (and hopefully it won’t be too long until we see it again). Tapping the skills of London based illustrator Mark Ward, Urban Industry and Stüssy are celebrating in style. Mark is no stranger to Stüssy, having provided artwork for them in the past, along with the likes of Nike, adidas and Burton.
Inspired by Stüssy’s strong pride for it’s birthplace, the t-shirt is titled ‘From South Coast to West Coast’ and playfully links the vibrant home of the brand with the sleepy residence of the store. The ice cream imagery links both seaside locations nicely and is rich in hidden branding and details such as the Stüssy text dripping down the side of the cone. Crossed, the ice creams form the Roman numeral ‘X’ to implicate the 10 years. Colours are kept to a minimal, with the occasional splash of red on an otherwise monochrome design.
We raise our glasses to Urban Industry as they celebrate 10 strong years and wish them all the best for their next 10.
The t-shirts have just gone live (literally to the minute) over at Urban Industry … don’t sleep!