Quickly becoming one of our favourite e-tailers, The Great Divide present us with their AW12 lookbook, showcasing some of their key brands and looks for the colder months ahead.
With a focus on warmth and current trends, the lookbook uses some of the stores key brands in stock this season to produce a collection of very British looks, perfect for the Winter. Brands featured include Our Legacy, Penfield, Reigning champ, Gant Rugger, and Wood Wood. Alongside the bigger brands some smaller names also make the cut such as Eastie and Key.
Shot in a London cemetery, the looks here have a very accessible feel to them and are styled in a practical manner that can be easily adopted. The sense of Britishness comes through strongly in the use of layering, a reflection of our weather where layering is sometimes the only comfortable option. From smart to casual, each option has been considered and the inclusion of accessories feels natural. A mature vibe also runs throughout this shoot and it is a vibe that we welcome. After all, maturity, style and a simplistic approach to fashion is what makes men’s British style what it is.
All product featured in the lookbook is available now and throughout the Autumn and Winter season from The Great Divide.