Continuing with their 10 year anniversary celebrations, South Coast retailer Urban Industry this week present another collaborative project, again looking to California as they deliver a 5 piece collection with The Quiet Life titled ’10 Years of Change’.
A play on words referencing the store’s considerable impact on streetwear in the UK in their 10 year history see’s The Quiet Life utilise a deadstock fabric printed with coins, on pocket tees and 5 panel caps. The same print is used again on two TQL logo tees, in black and white. Pocket tees are far from a favourite of mine, but they’re a staple of The Quiet Life’s, and the matching tee & 5 panel combo continues to perform well.
Though it would have been nice to see British silvers and coppers used, the choice of fabric works, and presents something different for the LA brand. Shot in two locations – both Eastbourne Pier and the sunnier surroundings of Los Angeles – the lookbook captures the spirit of the collaboration, and the individual flavours which both names bring to the table. Check a selection out below or view the full thing here.