Goodhood presents ‘Looking Good in the Hood’


For their latest style lead feature, Goodhood have drafted in the help of illustrator Janne Iivonen to envisage their favourite Winter looks.

It’s not the first time we’ve seen Goodhood meddle with illustration for their lookbooks, and it’s something we love to see when done correctly like this. This time, Goodhood have invited Brighton’s talented illustrator Janne Iivonen to add his signature style to their lookbook. It’s a partnership that renders great results, with the styling of the Goodhood team paired up with the playful art direction of Janne. Each look has been given its own descriptive title and a short bit of info on the styling behind it.

To see the images in full and read more on each look, head over to Goodhood.

Goodhood-Looking-Good-in-the-Hood-Christmas-Fashion-Illustrations-Lookbook-02 Goodhood-Looking-Good-in-the-Hood-Christmas-Fashion-Illustrations-Lookbook-03 Goodhood-Looking-Good-in-the-Hood-Christmas-Fashion-Illustrations-Lookbook-04 Goodhood-Looking-Good-in-the-Hood-Christmas-Fashion-Illustrations-Lookbook-05 Goodhood-Looking-Good-in-the-Hood-Christmas-Fashion-Illustrations-Lookbook-06

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Boyce

    Love this idea, nice job Janne.

  • Hunter

    Illustrations are on point! huge collab

  • M1234

    Really cool

  • Big Henry

    Amazing job! Really loving it

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  • logic

    this is spot on, always ahead of the game