The Buttery Store AW12 Lookbook

In their usual form, this season’s lookbook from The Buttery Store delivers the goods once again. It’s become an expected thing that when you receive an email from The Buttery Store showing their latest, you know it’s going to be an impressive body of work.

Music photographer Andrew Whitton was enlisted to shoot their offering for AW12, going for a nice balance of vivid colour and tonal black and whites. As you can see, the lookbook is a mixture of both location, a castle ruin in their hometown of Southend, Essex and studio style shots. Pieces from Carhartt, Palace, Penfield, Jan Sport, and Lee 101 are just some of the highlighted selections, not to mention a good mixture of footwear and accessories. There’s not really much more for us to say. If this is anything to go by, we’re looking forward to what they have for us next season.

All items shown can be bought now from The Buttery Store.


James Clothier

James is a freelance photographer. As well as being a talent behind the lens, James also has a passion for Menswear.

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  • relish

    Best look book i’ve seen for a while

  • NED

    Agreed, pretty powerful…like this a lot.

  • Woodside


  • JoshH

    Those inside shots are really nice!

  • M1234

    Wow, this is sick!

  • Bossman75

    The models don’t look moody enough for my liking…… jokes aside very strong and really what we’ve come to expect from the guys now. Polished and Premium all round. Good work fellas.