Too Much London A/W 2012 Lookbook

Too Much London come through with an impressively gritty lookbook shot by Matthew Benson. The shots feature the first drop of their Autumn/Winter collection which consists of three tee designs in various colour ways, a Champion sweatshirt & hoodie along with a corduroy 5 panel.

The two Champion items are clean cut, featuring the now signature Too Much London typography that has become synonymous with the brand. The black on black hoody is pleasantly understated and simple. The crew neck comes in the current popular colour choice, Burgundy and is embellished with dull dark blue branding. Moving onto the tee shirts, the highlight of the three is the quasi-Pigalle print, featuring reversed self-branding in a monochromatic colour way.

This drop is available now directly from Too Much as well as through UK stores such as Open Lifestyle & Urban Industry amongst others.

Jonathon Bartlett

Jonathon is a freelance writer specialising in fashion and music journalism, having worked for the likes of MOO, Monocle, Light & Heavy and Versus Magazine.

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  • Danny Weed

    feeling this. actually putting in the work… nice clean brand

  • TedBongdy

    This is ill shit. I’m glad that a LDN brand is representing!

  • pe

    Love how well this is shot. Never seem to disappoint with the way present their lookbooks, props to em

  • Hunter

    I like the brand alot, the burgundy sweat looks a lot like the ONLY one though..

  • logic

    saw this collection at the roktic store on brick lane, real nice

  • rob

    Appreciate this brand! The work, and more importantly, recognition that they place on their photographers/models in the shoots is admirable. We had their previous look-book shoot sent through to the store and they were insistent on us including photographers name/models name above the details of their own products. Top work TOOMUCH.

  • Con

    Cant wait to pick up one of the too much starter caps!

  • Andrew

    How much is the dog?