Today we get to be the first to show the new lookbook for Lazy Oaf’s Spring 2013 men’s collection, shot in Los Angeles by Viktor Vauthier.
Lazy Oaf has definitely upped it’s game in the men’s department lately, with this collection showing the greatest move forward so far for the brand. We’ve always enjoyed the menswear from Lazy Oaf, but couldn’t help feeling that it wasn’t quite up to par with what they do creatively for the girls. This season however, that is no more, and the brand bring a well thought out and well executed collection for Spring.
Also new this season is splitting the Spring/Summer collection into two parts, with Spring (shown here) dropping in February and the Summer collection dropping in April. A good move in our opinion. Again the brand team up with their favourite photographer Viktor Vauthier, and to great results, putting the collection in LA gives it a real Spring visual that our good old Blighty just can’t offer quite yet.
Particular highlights within this collection include the green SPACE jacket, black OAF coaches jacket, over-printed polkadot shirt and both pairs of shorts. It’s a pleasure to watch this brand develop and go from strength to strength.
The Spring 2013 collection will be available in-store and online from Lazy Oaf as of February 21st.