Hentsch Man continue to go from strength to strength with every collection and this lookbook for Spring/Summer 2013 shows why this young London brand has such a promising future.

Using the same models as last season and continuing their super-clean aesthetic, Hentsch Man present their SS13 collection. It’s definitely their largest collection to date and has a wide variation, true to the brand’s nature, while managing to maintain a very uniform visual. Everything you need for the warmer months is here; matching shirt, short and tie combos; double breasted blazers, swim shorts and rain coats (just incase). The collection features plenty of nods to the 50’s era, a style that is repeatedly cropping up in the finest menswear collections, and more specifically the 50’s American surf rock culture. If surfing isn’t your thing, there’s plenty of influence from other classic sporting attires, such as tennis.

This collection has a wonderfully playful nature to it, reflected in the in-house crafted patterns and prints, the bold colours, the matching attire and the casual aesthetic. Yet again, Hentsch Man have proved why they are still one to watch in the men’s fashion world.

The Spring items have launched today over at Hentsch Man and will be landing soon in all good stockists.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.