Last week we embarked on our first full project with TDS agency; shooting the campaign imagery for the latest release of PlayStation PS3′s, available in three colours.
We first mentioned our creative agency back in September last year in our Editor’s Letter, giving a hint as to the direction we were moving as a company. Well, here’s the first final result; a monochromatic fashion shoot of the new colours of PS3. You’ll also notice some hi-res product shots and a British themed shot floating around online and hitting printed pages very soon, but this story is our personal favourite from the shoot. We feel it has an almost “space cult” vibe to it, especially the white ones. The shoot was shot by James Clothier, art directed and styled by Alex Powis and modelled by Nicholas Larsen.
As for the PlayStations, the blue and red colours drop tomorrow, with the white model dropping on March 15th. We think they look very nice, if we may say so ourselves.