Royal Elastics SS13 Footwear

Royal Elastics SS13 Footwear Julien 01

Spring/Summer 2013 sees Royal Elastics take a new direction with their footwear, and we’re feeling it a lot. Here’s some highlights from the collection.

Taking classic shoes and giving them the Royal Elastics twist, this collection sees the brand unlock a whole new world of creativity that puts the brand right back in the spotlight. The idea of elasticated, no lacing needed brogues sounds horrible on paper, but in reality they have been done justice here and sit proudly atop their EVA wedge sole unit. It’s the perfect touch of character to some classic shapes without ruining them or taking away from their already perfect designs. Included in this season is the Oxford (which is actually a Derby shoe), the Julien (a Desert Boot style) and the Austin (a Blucher brogue shoe). Each pair rests on a tricolour EVA sole unit, adding a splash of colour that for us works best when kept to the less demanding creams and greys.

It’s rare to see a brand re-invent itself and take a new direction while still being able to maintain their old aesthetics and integrity, but it’s a pleasure to watch when done right. This new direction from Royal Elastics is a great example and although they are continuing to offer the sorts of sneakers that they are more traditionally known for, we wanted to draw specific attention to this smart/casual approach they have taken.

You can find these over at the Royal Elastics website as well as UK stockists.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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