Last week we headed to The Shop at Bluebird on Kings Road to celebrate the opening of the Wood Wood pop-up shop. Here we take a look inside.

The Shop at Bluebird is one of London’s finest fashion stores and in an equally pleasant location, so it’s nice to see a brand like Wood Wood getting some high-end attention like this. The decor of the pop-up is a well executed minimal affair, with lookbook shots and select ornaments complimenting the Spring/Summer 2013 clothing on the rails.

The pop-up hosts a selection of both mens and womenswear, both being exceptionally strong this season as we see Wood Wood take inspiration from technical sportswear and inject it into their tailoring, creating some incredible sportsluxe. If you’re anywhere near the Kings Road, we strongly advise putting your head through the door and checking out the pop-up whilst it’s in town for the next five weeks.

Hit up the Wood Wood website for more info on the brand.

The Shop at Bluebird
350 Kings Road
London
SW3 5UU

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.