The ever on point Danish brand Soulland have dug out some impecable inspiration from their childhoods to create this Babar the elephant capsule collection. We take an exclusive first look at what the collection holds.
We love a bit of nostalgia, especially when it’s something that we used to love, but had somehow let slip our minds. This capsule collection couldn’t really be a better example of exactly that, taking the dapper elephant that is Babar and covering some high quality Soulland garments in a repeated pattern. It’s wild, but somehow works thanks to the soft pastels and non-garish colours in the Babar imagery. For those of you wondering who the hell Babar is, where was your childhood? Did you never get to experience this strangely polite French elephant’s adventures? Admittedly we don’t expect you to remember him from back in the day, as he was created by Jean de Brunhoff in 1931, but he was still on TV long after that.
The collection features a singular repeated pattern that shows Babar in some of his finest moments (our favourites being Babar getting fitted for a new mint green suit or driving his tiny red sports car) and finds itself printed all over a selection of white and black items. This collection is perfect for the Summer months, whenever they arrive, and plays host to a healthy mixture of long and short sleeved shirts, a t-shirt and shorts with the all-over pattern, as well as some t-shirts and a sweater that have singular graphics on them.
As I’m sure you can tell, we are big fans of this collection and have been patiently awaiting it’s arrival, landing exclusively in the UK at Goodhood in April. Here’s what Soulland founder Silas Adler had to say about the inspiration behind the collection:
“I have been a fan of the Babar universe since I was four years old, so it was a great honor being able to work on this collaboration. I was particularly inspired by a story from the first book, where Babar goes to get his first suit – a bright green suit. I like the link and the relevance to menswear in that story.”
Head over to Goodhood where you can pre-order some pieces for yourself.