Dr. Martens have gone from strength to strength recently, reinventing their classic brand image and opening it up to a whole new audience without losing that defining character that makes the brand what it is. Not an easy achievement. Here we take a look at their Spring/Summer 2013 lookbook.
Shot by Gavin Watson, the SS13 campaign continues on last season’s theme of #FIRSTANDFOREVER and sees the brand team up again with model Ash Stymest alongside Adwoa Aboah, Todd Taylor and Susannah Ligouri. The campaign has a very “This Is England” feel to it, but with a modern twist, taking that original Punk aesthetic and attitude and applying it to modern surroundings and style, which is in essence what Dr. Martens do. The lookbook is accompanied by a video, which takes the Punk vibe of This Is England even further.
We’re big fans of what Dr. Martens have been up to lately, especially their adventuring into the world of smarter men’s footwear, such as their brogues and chukka boots. Check out the full range over at the Dr. Martens website.