It’s hard to escape Reebok at the moment, but for good reason; the brand have been pulling out some great projects, classic reissues and impressive collaborations celebrating the 30th anniversary of the Reebok Classic Leather. The latest to hit the shelves, after a slight delay, sees Boston’s Frank The Butcher rework the Reebok Classic Leather with his signature ‘Business As Usual’ stamp.
A complete contrast to the recent Burn Rubber collab, the BAU takes a more reserved approach, dipping the upper in a mixture of khaki and oyster suede, offset against a navy leather heel and tongue. The two solid blocks of colour create a rather unconventional make up for the Classic Leather, but it certainly works. As you might expect with Frank at the helm, materials here are of the utmost quality and the finishing details like the ‘BAU’ lace-lock, FTB flag label on the tongue, and the rubberised swing tags have been added with ultimate care and attention. The BAU letters appear etched into the heel and embroidered into the sockliner – it’s packed with details, but still managed to come off supremely clean.
Frank himself heads up Boston retailer Boylston Trading Co. as well as his own label ‘BAU’ from which this shoe takes its name (you can expect to be hearing a lot more about that soon). He’s been behind more than a few special edition sneaker releases in his time, and while his 2011 adidas Forum Crest Hi’s were good, this is definitely a more wearable piece.
As you’d expect, numbers will be limited, but you’ll find these at a handful of retailers from tomorrow (Saturday March 16th), or online from midnight tonight at some places, including Hanon.