G-SHOCK announce the UK release of their Bearbrick collaboration DW-6900 watch with the return of G-SHOCK East Sessions at their Brick Lane store.
East Sessions is the watch brand’s monthly in-store event series which has seen the East London store play host to a variety of musical performances. East Sessions took a little time out, but this Friday, March 8th, it returns with an extensive line-up of MCs and DJs, hosted by Shades The Misfit and DJ Cameo. On the roster for the 8th are Scrufizzer & Saskilla, Charlie Brown, Mic Righteous, Splurgeboys, Mighty Moe, Kozzie, Micall Parkinson, McClean, Trilla, Tru Blu and Young O, alongside DJs Marco Del Horno, Melody Kane, Chris P Cuts and DJ Swerve.
The return of G-SHOCK East Sessions also marks the release of their new collaboration with Medicom Toy’s Bearbrick label on a white DW-6900. Arguably G-SHOCK’s most recognised model (certainly the one that is collaborated on most), the DW-6900 is accented with primary coloured details. The watch comes packaged in a Bearbrick head-shaped, clear plastic container which will make a nice display piece afterward – and I’m glad to see that both parties have given the packaging special attention, rather than sticking a limited edition piece in standard-issue containers.