G-SHOCK x Bearbrick and G-SHOCK East Sessions


G-SHOCK announce the UK release of their Bearbrick collaboration DW-6900 watch with the return of G-SHOCK East Sessions at their Brick Lane store.

East Sessions is the watch brand’s monthly in-store event series which has seen the East London store play host to a variety of musical performances. East Sessions took a little time out, but this Friday, March 8th, it returns with an extensive line-up of MCs and DJs, hosted by Shades The Misfit and DJ Cameo. On the roster for the 8th are Scrufizzer & Saskilla, Charlie Brown, Mic Righteous, Splurgeboys, Mighty Moe, Kozzie, Micall Parkinson, McClean, Trilla, Tru Blu and Young O, alongside DJs Marco Del Horno, Melody Kane, Chris P Cuts and DJ Swerve.

The return of G-SHOCK East Sessions also marks the release of their new collaboration with Medicom Toy’s Bearbrick label on a white DW-6900. Arguably G-SHOCK’s most recognised model (certainly the one that is collaborated on most), the DW-6900 is accented with primary coloured details. The watch comes packaged in a Bearbrick head-shaped, clear plastic container which will make a nice display piece afterward – and I’m glad to see that both parties have given the packaging special attention, rather than sticking a limited edition piece in standard-issue containers.

The watch will be available from G-SHOCK East as of Friday March 8th at the first in a the new run of East Sessions. Head to G-SHOCK or follow G-SHOCK UK on twitter for more information.

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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