Goodhood presents ‘Living The Good Life’ by Janne Iivonen


Goodhood once again call on the talents of illustrator Janne Iivonen, this time to bring the concept of their new Life Store to life, so to speak.

You may recognise Janne’s work from ‘Looking Good in the Hood’, the last illustrated piece of editorial to come out of the Goodhood camp back in December last year. Here we see Janne’s skill set put to good use once more, having been enlisted to emphasise the vision of Goodhood’s good life that they are promoting through their new Life Store. Taking some key product from the new store and putting it into the general household rooms, Janne once again adds a recognisably stylish twist to the Goodhood editorial archives.

Some of our favourite product on show here includes the & Tradition Hoof Table 900, Muuto E27 light and the HAY toothbrush. All of the featured product can be found in the new Goodhood Life Store, just oposite the regular store on Coronet Street.


Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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