HUF are back stronger than ever for Spring 2013 with a highly polished line of clothing and accessories that plays to their strengths and smashes just about all of their peers out of the park.
11 years in the making, HUF have nestled in nicely somewhere between skateboarding and streetwear, choosing to leave physical retail behind and focus on building an extensive clothing line supported by an ever-expanding footwear programme. Spring 2012 is some of their most accomplished work yet, starting with baseball jackets, simple logo hoods and crewnecks, the line moves through classic chino pants and flannel shirts into a weighty selection of graphic tees, keeping you covered whether you’re the pocket T, raglan, back-print or simple logo carrier type.
HUF’s headwear, particularly their 5 panel caps are a favourite for many and the offering this season shows why. There are too many styles to mention really, but the Japanese twill, and tweed volley caps seem to be getting a lot of the love. The brand’s somewhat infamous Plantlife motif returns on snapbacks, boxer shorts and socks this season, utilising new colour combinations of aqua, purple, pink and mint for a breath of spring air into the range, and it’s accompanied by the return of the ‘Fuck It’ branding – the desert tiger camo bucket hat and 5 panel being the highlight.
The brand continue to dominate the skate/street market and they’re doing it well. Spring 2013 is available from stockists including The Chimp Store now – check out a few of the highlights below and see the full range at HUF.