Human Made x Coca-Cola display in Present

Human Made x Coca-Cola display Present London 01

After announcing the Human Made x Coca-Cola capsule collection last month, we take a look at the custom display that is home to the product in London’s award winning Present.

This collection has really tickled our fancy, combining some of our favourite things in life into a nicely presented package, so it’s nice to see the exclusive European stockist Present giving it due credit in their store. The display features some vintage Coca-Cola branding alongside a fittingly old school mannequin and the store’s prized vintage Coca-Cola chiller, filled to the brim with glass bottles and sat atop a Human Made branded wooden box.

Present have done the capsule collection justice and it’s always a pleasure to see a store making a special effort for product that they appreciate. It’s something that’s not seen often enough in our opinion.

Make sure you pop into Present when you’re next in East London to check out the display, browse the collection and treat yourself to one of London’s finest coffees.

Human Made x Coca-Cola display Present London 02 Human Made x Coca-Cola display Present London 03 Human Made x Coca-Cola display Present London 04

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Nathan Toulouse

    Present have done a nice job displaying this stuff, but the product itself is preposterous. That’s a £320 Coca-Cola sweater right there. Doesn’t matter if it’s woven by magic pixies from unicorn hair, diamonds and sunbeams, it’s still a £320 Coca-Cola sweater.

  • Bossman75

    Can’t help but like the vintage imagery, at least if you grew up in the 70s/80s/90s. Wonder what today’s consumers think though. Is it wrong that I really like the crew neck sweatshirt? Looks like Japanese fitting which scares me as much as I think the price tag will.

  • blcklistd

    i think that £320 for a coke sweatshirt is a little bit obscene… but then i guess peeps have more money than sense as that item has sold out.