Supremebeing SS13 ‘Hard Times’ Campaign

Supremebing present their Spring/Summer 2013 collection with this lookbook and video, titled ‘Hard Times’.

This is definitely a large step in the right direction for Supremebeing, who we will quite openly state are not one of our most often talked about brands here on The Daily Street. This collection sees the brand move further away from the more European aesthetic that they have had in the past and get more in line with what the UK is doing in the streetwear realms. Unique camouflage influenced patterns, smart shirting and simple bold outerwear all feature nicely within this collection and the lookbook and video shows it well.

This brand still needs to see a marked improvement in the quality of their garments before we’re going to sing their praises, but this season sees a more than encouraging step forward for what is one of the largest and more commercial UK streetwear brands.

The Spring/Summer 2013 lookbook was curated by our friends over at Copson Street and produced by the Sane Asylum.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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