For those who couldn’t make it down to the Nike Air Max Reinvent exhibition in London last month, here’s a look inside the gallery.
We won’t go into too much detail about the show itself, as that’s what our original post was for. This is simply a way for those who missed out on the opportunity to experience it first hand to get a glimpse of how the final show was laid out. Showcasing each individual work along with the shoe that inspired it was a good shout, and a nice opportunity to get hands on with some of the footwear, making the show a little more interactive. The Hoxton Arches made for the perfect location for the exhibition; not too out of the way, but hidden from the prying eye, the space was the perfect blank canvas with just enough character of its own.
Some of the pieces really had to be seen up close to get the true impact of the artform, namely the graphic design pieces by Sam Coldy, inspired by the Air Max 2013, and the incredible Air Max 95 sculpture by Rosy Nicholas. Each piece was something that we’re sure anyone would be proud to have in their homes, which was the only downside to such a good exhibition – you want to take it all home with you. Fortunately for us, the launch party enabled us to snag a couple of the original watercolour paintings of the Air Max 1 that went in to making Matt Box’s stop motion film (watch it here).
Congratulations to all the artists involved in this great project and happy 25th birthday Air Max.