Young denim brand Denim Demon step outside their usual territory and into the realms of camo, putting their own twist on the trend with this small collection of apparel.
Hailing from Sweden, the family run company root their aesthetic and inspiration in the age old heritage of the Sami people, taking into consideration the harsh arctic conditions that they lived and worked through. Every Denim Demon piece relates to the Sami people’s rich history in some way, although here we see inspiration quite obviously drawn from the military heritage of Sweeden. With this slightly more modern stylised collection the prints have been borrowed from the Swedish 1970s M90 army camouflage, perhaps a more unique choice of camo that also fits in well with the brands aesthetic. The pieces include an outdoor shirt, shorts and a parka. The highlight for us has to be the joy of seeing this print executed so well on a fishtail parka.
All the items featured are available now at Hanon.