Grind London Summer 2013


One of my favourite parts of my position is being able to watch new brands grow from a few ideas printed on T-shirts to comprehensive collections of unique products. Few brands however actually make it that far, but Grind London are one, and their Summer collection is a great example of how far they’ve come.

Most of the brand’s collections for the past couple of years have seen Grind experiment with cut & sew pieces. They’re big fans of the button-up shirt, and each release has seen the brand hone their skills in a new way, introducing different elements each time, be that fabrics, detailing or design. In recent seasons we’ve seen Grind become particularly fond of patterns and prints, and this is a story they continue with the Summer release.

Summer is definitely the season for bold prints and Grind answer the call with 4 unique printed cottons, sourced both from Japan and the USA. The Tropical Pigeon, Pin Up Girls and Green Tropics designs are all variations on the classic Hawaiian shirt, with palm trees, parrots and bikini-clad girls appearing in repeat patterns across short-sleeved shirts. The fourth design, titled English Summer, is a more traditional Japanese-floral style print and a definite highlight. Accompanying these are two long sleeved brushed Japanese cotton Oxford Shirts (in blue and grey) – staple wardrobe options more akin to Grind’s earlier efforts in shirting.

This affinity for prints and patterns continues in the shorts on offer, another Grind favourite. Three styles appear, the first a heathered charcoal pair which has a little of the standard issue ‘school uniform shorts’ look about it, but only in a good way. The second pair are much bolder and have a washed out Pendleton blanket feel to them in muted colours. The third pair of shorts kick off where Grind’s leaf printed shirts left off, printed with golden brown leaves and joined by a lightweight chore jacket in the same fabric. These two pieces are favourites of mine, and perfectly in line with current trends – they’re likely to be quick to fly out too.

Grind keep the summer vibes flowing with a two-tone reversible basketball jersey. Printed with ‘Grind London 187′ and available in two colour combinations of black/white and green/white. Finally, the collection would not be complete without a selection of printed T-shirts, as have been the focus of many of the brand’s collections since we first featured Grind in April, 2010. The Summer collection features 5 designs in total, 2 of which we can see here; the Up In Smoke back print and Pineapple Grind, both cartoon-style illustrations printed on white tees.

The brand introduce this collection as “laid-back summer attire to be worn whilst traversing through the varying scenarios which surface throughout an English summer” and really it is just that; a variety of summer styles with popular elements taken from around the world, but still intrinsically Grind. The Summer 2013 collection will be available from Grind London and select stockists as of this Wednesday, May 1st. You can view the brand’s historic collections here.

Photography: Daniel Fraser
Model: Mehdi Lacoste

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • D

    Raising the bar once again, nice collection.

  • B

    Consistently killing it.