“Hot Girl Summer in the City” by Joshua Gordon for The Great Divide

Hot Girl Summer in the City by Joshua Gordon for The Great Divide 01

UK online store The Great Divide draft in the skills of the talented Joshua Gordon to create this short piece of photographic editorial titled “Hot Girl Summer in the City”.

It seems that this Summer’s hottest trend is to put fine menswear on fine girls and take very good photos of them. We’ve seen it recently with Rebecca Naen and Hayley McCarthy’s “Girls in Print” and now we see analogue obsessive Joshua Gordan create this piece for The Great Divide. It’s a format that works and currently we’re likin it, giving shoots a little more to them than the usual average-clothes-on-half-naked-girls approach that tumblr has unfortunately infested streetwear with in the last few years.

Here we see Joshua take some of the top product from The Great Divide, including brands such as Wood Wood, Our Legacy, Soulland, Ralph Lauren and Wolsey, styling them on model Li Ann Small. The mixture of hazy film, laid back style and evening sunshine works wonders and is something that is heavily embedded in Joshua’s style at the moment. Our favourite shot has to be the one including an old Toyota Celica, for both it’s rude boy attitude and references.

You can see more of Joshua’s work at his website and all of the products featured are available to purchase from The Great Divide.

Hot Girl Summer in the City by Joshua Gordon for The Great Divide 02 Hot Girl Summer in the City by Joshua Gordon for The Great Divide 03 Hot Girl Summer in the City by Joshua Gordon for The Great Divide 04 Hot Girl Summer in the City by Joshua Gordon for The Great Divide 05

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post

Comments