London’s King Apparel introduce their Spring/Summer collection for 2013 with seasonal lookbook, and as we’ve been seeing a lot in recent collections, it showcases a cleaner cut look and feel for the brand.
The images themselves display mainly crewneck sweatshirts and caps (both 5 panels and snapbacks), the colour palette is fairly varied and again we see the pieces fall into individual ranges. Insignia houses a range of 5 panels, tees and crewnecks in two colour options – black/black and heather grey/lavender – as detailed in the items immediately above and below. It also includes the grey Insignia shirt with contrasting buttons and pocket detail. The Letterman range takes influence from varsity sports and includes a snapback, white tee and two-piece heather grey tracksuit, all emblazoned with ‘RS’ varsity style lettering.
The RS range takes its name from the brand’s ‘Reign Supreme’ tagline and includes camo snapbacks, pocket crewnecks and the navy RS shirt and hickory stripe 5 panel combo which is a definite highlight. There are a few items pictured (like the ’03 til Infinity and camo yoke crewnecks) which I’ve yet to get a closer look at, but you can expect them to follow the aforementioned ranges shortly. The quality of production here is great, and crewnecks are raglan cut which I always think leads to a better fit.
I thought King’s AW12 collection was great, and the new collection definitely builds on those elements creating a fresh update for the summer months. The first dose of the Spring/Summer 2013 collection is available online from King Apparel now and you can also find it in store at select independents across the country.