Nike Air Max Motion NSW SP “White Label” (Black & Photo Blue)

Nike Air Max Motion NSW Black Photo Blue 01

Nike NSW take the Air Max 2013 silhouette and give it a Moire treatment for this Air Max Motion “White Label” pack.

A lot of heads have been badmouthing the Air Max 2013, mainly due to its attention seeking AIR MAX branding on the heel. To sum up the comments, it’s just not easy on the eye. With this Air Max Motion, Nike take the smooth stylings of the Air Zoom Moire and apply it to the silhouette of the Air MAx 2013, creating a much more attractive alternative.

The perforated upper of this model is killer, bringing back memories of the Moire and the better Air Max 90 Currents (also Moire inspired), working wonderfully with the space age appeal of the giant bubble that is the Air Max 2013 sole unit. Contrast FlyWire is put to good use and compliments the visual textures of the perforated leather. The soft leather lining and thick heel tab finish off this sneaker with an element of class, while the embroidered oval surrounding the NSW tongue branding brings back memories of 1993 era Air Max branding.

This new model is essentially an Air Max 2013 Moire or Current, but we’ll allow Nike to step away from the 2013 in the name. Air Max Motion rolls off the tongue a little easier anyway. The sneaker comes in two minimal colourways, following the recent format of NSW footwear drops with one in black, accented with hits of Photo Blue and one almost entirely Photo Blue, much like the recent drop of Inneva Wovens.

With premium materials comes a (very) premium price tag and you can grab a pair of these from End Clothing for £199 if you’re quick.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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