Nike Roshe Run iD & Premium iD

Nike Roshe Run iD 01

NIKEiD have just announced the arrival of the Roshe Run iD and Premium iD – customisability for one of the most popular models to come out of the Nike camp lately.

The Roshe Run is a strange beast, a real Marmite shoe. Plenty of people adore this shoe with a strong passion, and I mean plenty. Others, myself included, are not too kind towards it thanks to its general shapelessness and podgy midsole. Either way, it inspires passion and opinion and is definitely an iconic shape already. Love it or hate it, you can’t deny this shoes crazy success. It has sky rocketed its way to popularity and it comes as no surprise that Nike have decided to honour this success by adding it to the NIKEiD roster.

In becoming a NIKEiD silhouette, the Roshe Run has been gifted some new colours and materials, exclusive for the NIKEiD customer. Atomic Pink features as one of the exclusive colours for the traditional mesh rendition, a colour that will no doubt prove popular with the ladies, as this silhouette has done in general. You can also chose from a selection of various pastel coloured midsoles, also exclusive to NIKEiD. For those looking for a more noticeably custom shoe, maybe the Roshe Run Premium iD is more your thing. An exclusive suede makeup that will no doubt prove very popular and looks equally as good in contrast colours as it does tonal.

The Roshe Run iD and Premium iD are both available now from NIKEiD for £95 and £100 respectively.

Nike Roshe Run iD 02 Nike Roshe Run iD 03 Nike Roshe Run iD 04 Nike Roshe Run iD 05

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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