Style Britain Presents: Behind The Brand – Dope Chef

Following December’s instalment which saw the show take a look at Grind London, Style Britain returns with another ‘Behind The Brand’ segment, this time sitting down with Macharia Brian, the man behind Dope Chef.

The third Behind The Brand episode sees Style Britain pay a visit to the Dope Chef barge in Tottenham Hale and chat to the man who makes the decisions in the DC camp. Dope Chef is having a great time at the moment, regularly coming out with new designs that are keeping an ever expanding loyal contingent very happy. Their branded snapbacks, tie dye tees and hoods have proved particular favourites, this Blue Magic number in particular.

Having now taken a look at the people behind Trapstar, Grind London and Dope Chef, alongside style conversations with Delilah and A$AP Rocky, I really like how the SBTV: Fashion channel is developing. For more on the brand head to Dope Chef, and keep an eye out for the next Behind The Brand segment soon.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • P.wave

    Used to rate this brand quite a bit a few years back when I was around 18, now I don’t at all. I think its neeky, and “hipster” naff wear. Michael Pain may have deaded it out not that I have anything against him, but that video all all Brick Lane gave DC such a shit image, Also, the tie dye and ‘fresh prince’ patterns are just weak/shallow IMO with the unsubtle branding all over them. I suppose that’s just how Dope Chef roll. Anyway, guess I have to respect how far they’ve gone even if I do slightly cringe at seeing people wear it now.

  • danny weeed

    terrible brand.

  • ADAM

    did anyone else snigger when he said ‘creative director’?


    the most uninspiring video about a brand I have ever seen… “blah blah blah”