Dark Nature Clothing Announces It’s For Sale

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Dark Nature Clothing has always been a hot topic for discussion on The Daily Street; a quick look back through previous posts will tell you that their collections were often heavily debated. The brand amassed a considerable following in a short amount of time, and continued to build on this with each release, but along with that army of followers came a large number of detractors.

At the end of last month, just a short while after releasing their Spring collection, the brand announced that it would cease operations, effective immediately. With some items still available for pre-order, and a summer collection on the cards, it seemed like a snap decision and little further explanation was given as to the reasoning behind it all.

Just yesterday, the brand announced on facebook that it was ‘for sale’, with the following note.

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This is a hugely interesting move for the brand, and one that I assume will spark just as much discussion as their previous collections have. Many are likely to write it off as a foolish and unnecessary act, but if you break down the facts, it might not be that bad a deal.

In its (roughly) two year history, Dark Nature released numerous mini-collections, peppered with a few special projects, most of which sold quickly, never to be re-produced. Their collections sold via their webstore to customers worldwide, and the brand amassed a strong following on facebook, tumblr and Instagram during that time. Buying into this could be a great foundation for any young designer looking to kick off their first collection. Think about it, plenty of streetwear brands are no longer run by their founders…Dave Ortiz is no longer at the helm of DQM, Sean Stussy left the brand behind long ago, and further afield, most fashion houses have many designers and creative directors pass through their doors in their lifetime – so why should ‘UK streetwear’ be any different?

“I still wear the stuff, I still send people to the store. I just moved on. I kind of changed gears. I just decided to go left and those guys went right and we’re both cordial and nice and we see each other every now and again but I want to do things my way now” Dave Ortiz on DQM via Sneaker Freaker

The question though is – “Is it REALLY worth it?”, would a new brand be better off starting from scratch like every other and building their foundations from the ground up? As I mentioned earlier, although Dark Nature came with a substantial following, the brand were often criticised for quality issues, a lack of original design and for simply cashing in on ‘hype’ – is that really a stigma that can be overcome? I would argue as well that announcing that the brand was for sale nearly two weeks after publicly announcing its demise is also a difficult move, and that if the brand wanted this suggestion to be taken seriously, it should have been made behind closed doors before ‘killing’ the brand off in front of its audience and allowing that death to settle in.

Regardless of the brand’s reasons for shutting down, and whether or not there is value in it from here on out, this is a very interesting move, and perhaps something we’ll see a lot more of in the future. Young British designers are putting huge amounts of time into promotion of their brands and building large numbers of fans on a global scale in doing so – that’s got to be worth something.

For now you can stay up to date with developments on the brand’s facebook page, and register your interest in owning Dark Nature by email.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • A

    My offer is £1:89 and a Curly Wurly and not a penny more

  • D
  • Doma

    Goodnight, Sweet Prince.

  • JG

    This is so so so so so so so so so so so so so so so so so so so so so so so so so so lol.

  • droneboy

    First off I know Scott from Dark Nature and think he is a dope guy, knows his street wear and should still keep in it, which I know he is.

    But…. Selling or buying a streetwear brand that is in its infancy ain’t the one. The examples above about Sean Stussy selling stussy, is a completely different story, his business wasn’t still gathering early adopters, it was established as a legitimate brand and was looking at expansion. If you look at the hallmarks of Stussy it has only expanded from a business point of view, the design and direction of the brand hasn’t changed much over the last decade and when you hold both S:Double (Sean’ new brand) and Stussy side by side they are almost identical in terms of image. What i’m trying to say is to buy a brand you have to only want to expand it in a business sense, if you want to build something from a design perspective you may as well start your own brand.

    The thing about streetwear too, is you come into this game knowing that you aren’t about to re-invent the wheel, you are a brand that focuses mainly on tees and off the peg clothing, adapted to suit your brand and identity. On the most part the people who buy into street wear are savvy (Hype clothing excluded) and they will want to know that you are legit, that you have built it up from the bottom, you have put blood, sweat, tears, all your savings and integrity into the product. If you want a streetwear brand you should have the confidence in your idea to start this from scratch. Thats what the epitome of street wear is.

    Most of us won’t be here with our brands in ten years time, mine included, but I will know that I gave it my all and put my whole self into the brand. If your thinking of starting a brand, build it around yourself and the community around you, start from scratch, make mistakes, but make your own, know that its all possible but don’t take shortcuts. Its a long and dusty road and i’m hopefully still at the start of mine, it’s hard but I know it’s mine.

    I wish Scott all the best and know that he is going to be a big part of Streetwear, he is passionate and knowledgable and has what it takes, but in the spirit of streetwear, make your own path.

  • Doma

    @DroneBoy: Perhaps this entire sale stinks of an unaccomplished young man with a tumblr account getting ideas above his station owing to a bunch of meaningless likes and reblogs, and the tenuous comparisons to Dave Ortiz and Shawn Stüssy aren’t meant to be taken seriously? I’m pretty sure neither of those two were leaving Gildan tags in their tees while they ripped off passing current trends 3 months too late either, so the comparison pretty much falls down beyond ‘man trying to sell something’.

    This guy has accomplished nothing. If his brand had achieved any of the shining accolades he touts on the sales pitch then why the hell is he selling it in such a lacklustre manner? They talk about having no debts, does that mean there are profits somewhere that will actually give his business value? He talks about rebranding or revamping the DN brand – what kind of a hold does he even have on this name? All of his designs are up on tumblr flying around being reblogged, and aside from that I’m pretty sure I could start a brand called Dark Nature, do it up with some decent promo and releases and have a better established brand in a year. How’s he gonna stop me? He’s got nothing at all that would even defend his rights to the name. And if he has, don’t worry Scott, I’m really not interested.

    Dark Nature’s legacy is one of a clueless young man trying to get paid for work he couldn’t be bothered to do. Stupid prices for crappy quality products. Photo shoots where he can’t even e bothered to check the garments are printed properly. Repeatedly bad releases. A complete lack of progression owing to a brand putting in just enough money for it’s owner to get some money to buy a new pair of Air Max to show off on tumblr. Even now, at a point where he clearly hasn’t got the ability nor the actual drive to take his brand any further, having accomplished absolutely fucking NOTHING of substance, he’s still trying to get paid for it. Piss off, Scott. People always had better things to spend their money on, repeating ‘Large following’ with different semantics won’t change anything.

  • bri

    PREACH DOMA, PREACH!! Says it how it is, sadly theres too many brands living off the tumblr hipsters and just looking for their next pair of Air Max as you say.
    In my opinion streetwear is being ridiculed and bled dry by all these throwaway brands, yes there are some spot on UK brands pushing streetwear forward, but once the essex muppets have killed off every streetwear brand and it becomes “uncool” to wear that weak ass beanie with a swear word on, or that ill fitting “classic” word doc script font tee, then maybe those true brands not relying on the hipsters can take streetwear back!

  • M

    DARK NATURE S/S 2013 “Notes” tee

    http://i.imgur.com/PXjjVI8.jpg

  • Mark

    I genuinely don’t understand how it even got a post here on tds I’ll come back reading the post when you guys stop posting bullshit like this.

  • Beefstew

    @M, that is gold.

    The daily street is officially fucking dead. There are so many good brands out there which never get a look in. Jokers.

  • Weston

    This “streetwear” as a commodity theme that’s run through the most recent blow up is bait on so many levels.
    How have people ended up thinking there new Air Max or Drop tee is going to be worth more when it’s NDS (how is that even a term.) than at retail.
    It’s hard to see this as anything more that a continuation of such miss guided beliefs.
    To be fair Dark Nature are certainly not alone, but have done a brilliant job of become the poster boy/ brand for such fuckries.

  • Suffocake

    @Beefstew: sorry to hear you feel that way. We try our best to cast a wide net but unfortunately we can’t feature everything. We are always open to hear your suggestions on the things you’d like to read about though, definitely.

  • Tyler

    What a joke. Doma nailed it. The fact that he thinks anyone would actually pay money for this brand is ridiculous. Announcing that your brand is for sale using Iphone notes is next level laziness and as mentioned above pretty much sums up Scott. Seriously the guy is so behind it’s painful.

  • a

    selling a few bits on ebay…..can i get a post?

  • Alster

    I know for a complete fact that there is a debt owed in this company. Over last summer my housemate/fellow designer designed and contributed to Dark Nature on a large scale. He received no payment, despite previous agreements, and no crediting of work was used. Shots from another streetwear company owned by my housemate were stolen and edited in the promotion of DN’s own products. He hasn’t made a big deal about it, but it seems only right to bring it up now. RIP DN.

  • Scott

    This post isn’t to cause a debate, it was made to stir some more anonymous beef and internet warrior banter for no reason at all. I know damn well it was a laughing stock to most people, and i quite frankly don’t give a fuck. I don’t believe anyone makes the ground rules to how someone else does or does not run a brand, so i could do what the hell i liked.
    This post was only made to stir the shit, and it’s done exactly that. I’m over it. I stopped caring about idiotic know it all anonymous posters a long time ago. And i’m sorry to say, i’m over visiting this website for any future releases or brand information. This has become a platform for countless morons to have a laugh and have a joke about how other people run their business’ or how it should be looking.
    Who gives a fuck. This whole blog post was unnessacary. I am pretty sure a lot of people would rather see what this website was supposed to be made for, not for talking about how or what i did with my old business. Haha, what i also find funny is people talk about me like they know me. Doma, i have no idea who you are and Tyler, stop licking so far up his arse because he ‘nailed’ the post. You didn’t buy the gear, didn’t like the brand. I absolutely do not care. What i apparently did wrong or how i was so stuck in the past is something you keep crying over if it affects you so much. I did a brand, and ran a business because i wanted to and i wanted to give it my best shot. I didn’t so looked on to seeing what i should do. I got offered a buy out, and a group of guys bought the brand to re-brand and carry on. I ain’t going to ignore that. I appreciated their up most support when i ran it.

    Get over yourselves, and focus on other shit rather than talking about this. I’ve been over it for far too long, i just thought i would leave my opinion because i don’t follow anything that goes on strictly in the UK anymore, because it’s filled with heaps of opinionated bellends licking the arses of other people telling you whats hot and whats not.
    Do what you want, wear what you want and stop looking like a bunch of fucking sheep because he said she said it was cool.

  • Scott

    Alster, i also believe you’re talking about Joey Gordon who got paid IN FULL, with no law abiding contract ever made. If it was really a problem, he would of took it up with me. It clearly isn’t true or isn’t a problem though, because like you said… it was never brought up. So, yeah, facts right first before you shout it dude!
    Every image used was also under my own photography. I believe it’s called pot kettle black, because he also ran and designed for BIDE & FECT who i believe owe out to past customers for products never arriving. I have full proven e-mails from customers who are still awaiting refunds for their items, and them having to contact me because he gave no source of contact to any of his customers through his webstore. The only reason they came across myself and the brand was because he promoted personally that he designed for the brand, and we were happy enough to help anyone out in a sticky situation.

    I’m quite frankly glad i never have to deal with this shit anymore.

  • B

    I could not agree more with DOMA.

    I think to call “Dark Nature” a business is a joke within itself. There was clearly no business plan or thought into anything that came out of Dark Nature. All products lacked design, originality and effort. It was nothing more than someone with a few too many followers for re-blogging tits and nikes trying to make some quick cash to buy more nikes that he will probably take a photo of for the internet then sell on immediately.

    Maybe if you didn’t want so much controversy, “anonymous beef and internet warrior banter” you could of thought about your business a little more than just printing some botch job batch of T-shirts, beanies, windbreakers, or whatever else is cheap to buy in bulk and sell on for £20 quid or something then have a random ‘sale’ when you’re strapped for cash.

    It’s quite sad you feel there is no ‘UK Style’ and most are sheep following others, I didn’t realise you’re signature style of backwards hat, T-shirt with sleeves rolled up, pin rolled jeans and nikes was that unique style of another culture!? Oh damn, Is that what they’re wearing in other cities? It’s so stylish and unique.

    Maybe if you really don’t ‘give a fuck’ you should stop checking back on a post that was written in May and go and get some more bog awful tattoos.

    Oh and one last thing,

    Do you even lift bro?