Esah Clothing Spring/Summer 2013

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South Wales, whilst perhaps not the most obvious of locations, is a bit of a breeding ground for streetwear brands. Esah are one of the newer names, launching almost exactly a year ago, and recently presenting their Spring/Summer collection of tees, vests, pullover hoods and beanies.

Esah have a monochromatic approach to all designs, with only black, white and grey utilised for prints, embroidery and garment bodies. The collection is comprised primarily of basic logo pieces, with different variations on the brand’s script logo appearing on most pieces. Where the artwork gets a little more detailed though, the results are strong – the circular badge design and previously released knotted pyramid graphic standing out as highlights. The brand also play with the ‘Dirty South’ tagline, a nod to their South Wales heritage.

Esah is an acronym of ‘Exploration Starts At Home’, a motto which summarises the brand’s influences of understanding the people and places around you and a collection inspired by Britain’s multi-cultural society. Alongside their mainline collection, the brand also regularly produce bespoke pieces with high-fashion flair and a focus on quality.

ThreadsTV recently spent some time with brand, and their interview with owner Imtayaz Qassim provides the opportunity to learn more about why they do what they do. The Spring/Summer collection is available from Esah Clothing now.

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Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

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  • jon

    Like it all except the white vest.

  • M1234

    Weak sauce

  • http://www.droneboylaundry.com DroneBoy

    S.Wales stand up. Ince doing well, his cut and sew line is doing big things too. Loved putting together the branding for Esah. Also really good to see the local, start up brands getting the most interaction on Daily Street, keep supporting the brands that need support.

  • http://Www.astroidboys.com Traxx Astroid boys

    Quality guy, behind this brand.
    All about the dirty south squad