Style Britain presents: Behind The Brand – A.IN.T

With their latest ‘Behind The Brand’ piece, SBTV Fashion’s Style Britain takes a look at a brand that tends to keep it pretty steady under the radar, but one which is definitely of huge importance to UK streetwear – Charlie Crockett’s A.IN.T.

It was only a short while ago that A.IN.T (or Art In Transit to give the brand its full title) seemed to have disappeared from London’s streets for good, and as a brand that were there at the crux of the scene when I first got involved in it all, I was sad to see them take a few steps back. It wasn’t for long though, and a year or so back they returned bigger and better than before, opening their own store on Portobello Road.

In the episode, brand owner Charlie talks about his personal connection to screen-printing and why it has always been a big part of the A.IN.T brand, gives an insight into their much loved Spring 2010 collaboration with MHI, and discusses something that any Londoner will be more than familiar with, their stickers.

Check the video out above and watch more from the channel at SBTV Fashion.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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