BOY LONDON and LONG Clothing collaborate once again, creating this foil collection for SS13.

It’s been a little while since we last featured BOY LONDON. In fact it was back in 2011 when they last collaborated with their sister brand LONG Clothing. Since then a lot has changed for the brand and they have become somewhat of a common sighting. Their more progressive brand LONG Clothing for some reason hasn’t seen the same boom that BOY has, maybe due to it’s less accessible shape? Who knows why, but it’s managed to remain more underground regardless.

Here we see the two brands come together to focus on foil printed black tees and vests in the traditional LONG Clothing shape. As per usual, it’s all about bold design and large prints, making for a striking collection.

The capsule collection is available online from LONG Clothing now.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.