Last week saw UK news resource the Guardian open a coffee shop in East London’s Boxpark in association with the folks at Nude Espresso.

Situated at the far end of Boxpark, the cafe takes up three units and has a light, airy feel to it thanks to a whole wall of glass. Supposedly designed to function as a hub for journalists, bloggers and social media addicts in Shoreditch, the cafe features tables with iPads protruding from them where people can jump online and do their thing. It’s also a good opportunity for coffee drinkers to get familiar with the Guardian’s iPad app.

Alongside the exceptional coffee being served by Nude Espresso (one of London’s finest), one of the main attractions to #GuardianCoffee has to be the large multi-screen display at the end of the cafe that displays all kinds of infographics about the coffee being served and what drinks people are opting for. It also showcases hash tagged tweets and images from Instagram … a simple trade of exposure on your profile for exposure on their wall. Having seemingly popped up out of nowhere with no official announcement from the Guardian, it’s clearly an experiment from the media house on all levels.

If you’re about in East London and fancy trying a new cafe, this is definitely a good option and well worth a look in while it’s still in the area.

Images: VICE

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.