The Sheffield based Ideology Boutique present a clean and simple lookbook for their favourite Spring/Summer 2013 stock.
The lookbook features brands such as YMC, Our Legacy and Ally Capellino and presents a very relaxed and mature aesthetic that has a strong nature theme. Using natural light, a simple white backdrop, old wooden flooring and the occasional plant, the lookbook has a very organic appeal to it that works well with the casual styling. The editorial design finishes off the lookbook nicely and makes us feel that it would look much more at home printed on some nice matte paper rather than on a computer screen.
Check out the lookbook in full below and be sure to head over to Ideology Boutique to check the product mix.