Photographer Rebecca Naen and stylist Hayley McCarthy present their third part in our exclusive four part series, this time titled “Girls in Prologue” and focusing on Le Coq Sportif.
For those who haven’t been keeping track of this photographic series, let me quickly fill you in on the concept; Rebecca Naen and Hayley McCarthy have set out to capture four brands with different attachments to sport, styling men’s clothing on female models and using a carefully curated team of only females on shoot. It’s a project that has already generated some of our favourite images of the year thus far and continues to be a pleasure to publish, capturing an enticing combination of innocence and power in it’s subjects.
For part three they have turned their focus to brand of the moment, Le Coq Sportif, with a particular taste for their cycling equipment. As Marc Chamberlain of Le Coq Sportif mentioned in our recent interview, the brand will be focusing on introducing people to their apparel in the near future, and with some superb heritage cycling garments like the ones shown in this shoot, it’s no surprise. The photography remains black and white in keeping with the rest of the project and continues to focus on a solitude feel, even when the model is walking through a crowd of people. As for the styling, once again we see Hayley bring a mild masculine edge to the outfits, contrasting the traditionally female aesthetic of the model.