Debut: Lazy Oaf Autumn/Winter 2013 Men’s Collection Preview (Video)

We take an exclusive first look at the preview video for the forthcoming Autumn/Winter 2013 men’s collection from Lazy Oaf, shot on VHS.

Directed and produced by Luke Edom and Jake Grear, the short video gives us a warped glimpse of the men’s AW13 collection from Lazy Oaf, through the lens of an old VHS camcorder. It’s a look that is gaining popularity among the British independents, being championed by the likes of T-Shirt Party and Palace. Here Lazy Oaf put their spin on it and it’s nice to see the brand moving into teaser videos to accompany their always strong photographic lookbooks.

Hang tight for a full look at the collection and the lookbook shortly.


Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • George

    Original PWBC stuff on tim&barry seemed perfect at the time, it’s just boring seeing every other brand doing VHS lookbooks now.

  • Lamb

    EVERYONE is doing VHS stuff. ur all gay as anything, go away. had enough

  • chris

    thank you lamb :)

  • rob

    @Lamb I don’t think the use of VHS lessen’s anything here. Just because ‘EVERYONE’ is doing it doesn’t make it gay. Sure Palace and TSP have done it, but I think it suits them, and it suits what is on offer in this lookbook too. The designs on the shirts, the colours and wavey line graphics have a 90s feel to them and they’ve accentuated this through using VHS format. The same as Palace and TSP have stuck to their oldschool styling through using it too. I can understand if a brand who made modern, luxury clothing used VHS it may seem a little try hard, but here, with Lazy Oaf, I like it.

  • Jogolon

    Agree with Rob, it may be overdone but once it’s done well I see no problem widdit.