We take an exclusive first look at the preview video for the forthcoming Autumn/Winter 2013 men’s collection from Lazy Oaf, shot on VHS.
Directed and produced by Luke Edom and Jake Grear, the short video gives us a warped glimpse of the men’s AW13 collection from Lazy Oaf, through the lens of an old VHS camcorder. It’s a look that is gaining popularity among the British independents, being championed by the likes of T-Shirt Party and Palace. Here Lazy Oaf put their spin on it and it’s nice to see the brand moving into teaser videos to accompany their always strong photographic lookbooks.
Hang tight for a full look at the collection and the lookbook shortly.