A short while ago, the Open Lifestyle Store in Leeds enlisted the help of local photographer Giles Smith along with a number of other faces from the city to produce their first editorial of the summer titled ‘Around The Way’.
With a focus on different independent businesses and the people behind them, Open Lifestyle showcase product from their current collections on the backs and heads of real people in their own spaces. Taking in premier coffee shop Laynes Espresso, Oddfellows Tattoo Collective, and Cord Barbers along with other local destinations including both OK Comics and Welcome Skatestore whom Open share Thornton’s Arcade with, the beautifully shot portraits present the product in a unique way as well as displaying a real sense of community.
The product featured comes from the likes of Grind London, A Cut Above, Winwel, A Kind of Guise, and Lafayette, all of which are available from the store now. It’s hard to pick a favourite, but Jared from OK Comics in the Grind London ‘Girls’ shirt and Malcolm of Malcolm Michaels Butchers in A Cut Above’s ‘Goth’ snapback are both great images. It’s a great piece of work from all involved and a really fun read.
100 physical printed copies of the editorial were printed and are available from the Village Bookstore (also featured in the shoot) now, with all monies made donated to the Aid 4 Rojo charity which you can read more about below. View Around The Way below and head to Open Lifestyle Store to browse the summer collections.